Tuesday, December 14, 2010

Sometimes you have to break the mold

I have two retail spots one in Turlock,Ca and one in Modesto,CA.  These stores have given me a huge presence in the community, but at the end of the day only so many people come into stores.  They're is a huge clientele that I am missing by them not being able to come in store, so I've created an etsy store to sell some of my items online.  Let's face when most people who are luck enough to have jobs are working long hours and don't have the time to go in store.  This is why I am working on creating more of an online presence with facebook and also since shopping online is my favorite thing to do, I think I'm on the right track.
 My goal when I started a year ago was to have a foot in the local market and now I want customers throughout the state.  Also as of January I'm closing my Turlock location to focus on going into other markets, also because both of these shops are within 15 miles of each other, and sometimes I feel the customer base crossover each other.  Modesto is more profitable and will stay my retail spot official and I will consigning items into shops in other areas of the state, where people may have never seen my products and I want to do more craft fairs throughout the state. At the end of the day no one can sell your product as good as you, I want to secure my customer base throughout the state and also I love meeting new customers!!!  I have always had the attitude that I need to approach this in a business frame of mind and I'm always thinking ahead.  Stay tuned more change is a coming!!!